Day 27
‘You’ll wonder where the yellow went when you brush your teeth with Pepsodent,’ I remember the jingle and find myself singing it from time to time ~ usually when I see contemporary ads for tooth whitening. It was one of the first TV ads when ITV opened. The very first one was for another toothpaste, Gibbs SR, which showed a toothpaste in a block of ice. I remember the visual but cannot remember the jingle or voiceover to Gibbs SR from 1955, but then, I was very small …
Polly Robinson © 2013
Pepsodent toothpaste
Gibbs SR toothpaste ~ the first UK ITV advertisement shown in 1955
27/01/2013 at 07:50
It’s remarkable how we remember the ads! Well written!
27/01/2013 at 07:51
… and what brings them back to mind …
27/01/2013 at 11:19
Rhyming words and music, a neumonic device that advertisers use to get your money. Remember learning your A B C’s? Most likely that had a little tune along with the letters to help you learn.
27/01/2013 at 11:21
So true Lea … we all have our faves ‘eh?
27/01/2013 at 11:49
But I still thinks ads are sometimes exaggerated. haha
27/01/2013 at 12:17
You are a wise bod
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28/01/2013 at 21:27
Ooh I remember both of those!! Gulp – I’m getting on a bit!
28/01/2013 at 21:35
heh-heh … if the cap fits (!)
28/01/2013 at 21:38
I will soon be pacing up and down the poligrip aisles!
28/01/2013 at 22:09
Well, let’s hope you have a while before that becomes necessary